NE:RD is a fashion brand redefining what it means to be a “nerd,” turning intellect into style, creativity into power, and duality into the ultimate flex.
What started as admiration for the people around her became the inspiration behind NE:RD. Gabby Simone, a Harvard graduate, athlete, artist, and entrepreneur, built the brand as a love letter to the ambitious, creative, and multifaceted individuals in her life.
Fashion for the relentlessly ambitious. For those who move in more than one lane. The athlete : designer. The scientist: artist. The parent: author. At NE:RD being a nerd means embracing duality and turning it into power.
The colon is NE:RD’s signature mark, symbolizing growth, duality, and the belief that no single label defines you.
Why put a period, when you can put a colon?
Sweatsuit
Colon HoodieMIT NE:RD HoodieThe NE:RD sweatsuit was designed for movement, blending street style, comfort, and creativity into an everyday essential. Relaxed yet expressive, it’s the kind of set you throw on effortlessly while still making a statement.
Bold but easygoing, the sweatsuit captures the energy of people who dream loudly and live freely. It’s playful, versatile, and rooted in the idea that style should feel just as good as it looks.
The MIT hoodie holds a special place within the collection. Created for the students, innovators, and dreamers shaping culture through curiosity and ambition. A piece made for MIT affiliates, by people who understand the mindset.
Colon Sweatpants
Limited Edition
Dreamer Jacket
Crafted in collaboration with Round21, this limited-edition dark denim jacket was created for the everyday dreamers: the people bold enough to imagine more for themselves and brave enough to keep evolving.
With only 100 pieces made, this jacket is more than a staple. It’s a reminder that identity is never fixed. Designed to move seamlessly through every version of you, it blends versatility, creativity, and intention into one timeless piece.
Built for those constantly chasing new ideas, new goals, and new worlds, this jacket was made to float with you from dream to dream.
NE:RD Classic Tee
The classic NE:RD tee embraces the power of simplicity. Designed in timeless navy and white colorways. At first glance, it’s minimal. But the signature colon placed on the back neck serves as a subtle reminder that the story never ends. There is always more to become, more to create, and more to dream.
Made for everyday wear, the NE:RD tee is effortless, versatile, and rooted in the belief that even the simplest pieces can carry meaning.
Relentless Dreamers
Are you multifaceted, extremely ambitious, and interested in sharing your story? Apply to be featured as one of our Relentless Dreamers.
